"Users could almost understand what Piper sold, but couldn’t grasp exactly what Piper was—much more than a wooden box computer that ran the popular computer game, Minecraft."
The Piper Computer Kit has been a challenge to explain when there's 3 distinct features based on 3 distinct engineering domains (Mechanical, Electrical, Software). I can see why there has been an ongoing conflict on trying to come up with the "perfect" way to present it.
(Even our founders/creators have had a hard time trying to pitch it) 😅
Below is a brief list of items that users ran into problems with from past website iterations.
1)
• Hero Video Background (Too many jumpcuts - could get very nauseating to watch)
• Inconvenient callouts that you had to click + very small dense text - did not list out features.
• Multiple Videos not exactly explaining the feature
• Testimonials that felt far-fetched than personal - didn't connect to users.
2)
• Unclear Value Proposition - What does Build a Computer, then Build the Future mean?
• Hero Video Background (still confusing)
• Doesn't clarify the 3 Features in How it Works?
• Fonts and text alignment make it hard to read
3)
• A variety of value propositions that don't tie together
• A bunch of different sections aren't connected well
• The lead up to the Buy Now at the bottom is lack luster, and doesn't do the product justice with the poor explanations building up to it
